Online Marketing Report: 45% of respondents said they would prefer to receive ads targeted to their interests.

Were they told that in order for Google (and other ad providers) to do that, they need to collect web surfing data from each individual people’s computers? Privacy issues? Ethics?

Anyway, this is the data.

“The report’s findings provide a clearer picture on user habits that need to be considered when developing a campaign, such as, actively avoiding advertisements that automatically play sound by turning their volume down and not watching videos more than five minutes in length.”

Find out more about Online Marketing Report at AusBusiness Review.